There’s much to look forward to every time Sephora opens a new outlet in Singapore: glossy black and white interior, fully-stocked shelves, and never-swatched-before makeup testers.
But Sephora’s newest store at Raffles City is quite unlike the others we’ve witnessed before. Besides boasting a clean, modern look, the store features a whole slew of new digital features, holistic beauty services, carefully curated products, as well as makeup workshops – so many firsts for a new Sephora outlet!
Named the first-ever “Store of the Future” in Asia, Sephora at Raffles City will take you on a seamless journey from the moment you step into the store, till when you leave – hands filled with beauty must-haves, of course.
Mark your calendars, because Sephora’s Store of the Future will be officially opening its doors at Raffles City on 23 September 2022. You might just be the first to get your hands on Sephora’s brand-new offerings and sweep your fingers across the brand-new pressed powder testers on the shelves.
What’s new at Sephora’s Store of the Future
Shop makeup products by looks
We don’t know about you, but we’re always looking to influencers and social media creators to share how they achieve their best makeup looks with us, whether it’s dewy “clean girl” makeup or a Cassie-inspired style.
Sephora knows it, which is why they’ve brought a “Play Table” to their newest store.
Where you can view video tutorials of the season’s trending looks – right now, it’s the “Effortless Makeup Look” and the “Golden Hour Glow”, the “Play Table” lets you discover the best products that you can use to recreate your favourite makeup styles.
The Sephora Squad, which is a network of selected beauty influencers, are the ones behind the chosen looks and “how-to” content that’s shown on screen. You’ll be shopping looks like how you would when you’ve been inspired on TikTok (been there, done that).
Find curated skincare products for your skin concerns
If you get overwhelmed looking at shelves of skincare products and find it difficult to narrow down on the best ones for your skin, there’s no need to fear because Sephora’s got you covered at the “Care Table”.
The “Care Table” features a curated selection of skincare products according to most-searched concerns such as acne-prone or blemished skin, dry skin, and oily skin, to name a few.
In each section, you’ll find a handful of products that are best loved for different skin types. Fresh’s Soy Face Cleanser, for one, a fan-favourite product for gently cleansing the skin without stripping it of moisture, currently takes a prominent spot at the Sensitive Skin table.
Pick up certain products and more information about them will show up on the screen too. It saves you the hassle of whipping out your phone to find out more about the products that you’re unfamiliar with.
Pssst! Download the Sephora app and you’ll be able to scan any product that you pick up in-store for more information and authentic online reviews.
Get a complimentary skin scan and analysis
Should you need more insight into your skin, then head over to a snug corner of the “Skincare Lounge” for a free 15-minute consultation with Sephora’s skincare experts.
Skincare experts will scan your skin – your forehead, cheek, and under-eye area – with a dermatologist-grade skincare app for a quick overview of your skin’s moisture levels, fine lines, pores, and sebum.
Besides explaining the results, they’ll also share the best products at Sephora for your skin type and concerns so that you have a better idea of what would work for your complexion.
Join makeup masterclasses
This is the first time at a Sephora store in Singapore that you’ll be able to get much more than quick recommendations from Beauty Experts on the best shade of foundation to match your complexion, or a hydrating lipstick for your chapped lips.
That’s right, at Sephora’s Raffles City outlet, you get to attend entire educational masterclasses that’ll really let you dive into the how-tos of makeup. These classes will be held in a dedicated space within Sephora’s store, the Beauty School.
Equipped with large screens all around, a long table, bar stools, and partitioned with glass doors, the Beauty School is a comfortable, conducive space for anyone and everyone who want to learn more about makeup.
The classes will include tutorials on trending looks like getting a golden hour glow or wearing effortless clean girl makeup, as well as cover basics such as how to wear blush.
The topics will change every few months, so there’s always something new to look forward to. You’ll be well on your way to becoming a makeup pro.
Do note that you’ll have to pay for these classes.
Queues at other Sephora stores might be long and winding, but here at the Store of the Future, you’ll enjoy the future of payments: queue-free mobile checkouts.
With no cash registers in the store, you simply cart out your beauty buys from your phone. No queues, no waits – especially during the sale seasons.
Brand-new beauty services
Most beauty junkies would already know that Sephora stores offer full glam makeup services, where you get a customised consultation with the store’s Beauty Experts to find out what products suit you best.
Well, Sephora is seriously upping its game on beauty services at its newest Raffles City store, because it will now offer facials, lip treatments, and dry hair styling services too.
These services are paid ones, but you also get to enjoy a complimentary hair consultation when you visit the store; Beauty Experts will assess your hair to recommend a haircare routine that’s based on your needs.
New beauty brands alert!
Digital touchpoints and exciting new classes and services are not the only things that here at Sephora on 23 September 2022. There’s another reason to run, not walk, to Sephora at Raffles City, and it’s none other than new beauty brands that will be right there amongst our other favourites in stores.
You’ll be one step closer to achieving flawless red carpet skin with Augustinus Bader skincare exclusively lining the shelves at Sephora Raffles City – no other outlet in Singapore.
Professor Augustinus Bader, the brains behind this celebrity-vouched skincare brand, is recognised as a world-leading expert in stem cell research. It’s no wonder the brand offers skincare formulas designed to encourage the body’s self-healing capacities and reawaken ageing skin cells.
Augustinus Bader The Rich Cream
Augustinus Bader’s The Rich Cream is a miracle elixir for ageing skin, as testified by numerous celebrities like supermodel Karen Elson, Friend’s star Jennifer Aniston, and glazed-skin-queen Hailey Bieber.
Made with the brand’s patented Trigger Factor Complex (TFC8), a compound that stimulates cell regeneration, The Rich Cream is a powerful formula that grants you even, radiant, and bouncier skin in a heartbeat.
Augustinus Bader The Rich Cream will retail starting from S$135 (15ml) exclusively at Sephora Raffles City.
Augustinus Bader The Cream Cleansing Gel
Augustinus Bader’s The Cream Cleansing Gel is another product to keep your eyes peeled for at Sephora. This deep-cleansing face wash is potent enough to wash away your makeup without the need for a second cleanse but gentle enough to leave your skin feeling supple and moisturised.
Packed with the brand’s proprietary TFC8, cucumber extract, rose flower water, and aloe vera leaf juice, this product will leave your skin feeling as fresh and smooth as a baby’s bottom.
Augustinus Bader The Cream Cleansing Gel will retail for S$100 exclusively at Sephora Raffles City.
Look forward to wispier lashes and fluffier brows, because Grande’s award-winning lash and brow serums are coming to Sephora stores on 23 September.
Grande GrandeLASH-MD Lash Enhancing Serum
The GrandeLASH-MD Lash Enhancing Serum is a lash-loving blend of vitamins, peptides, amino acids and hyaluronic acid.
Apply the nourishing formula to your eyelashes from root to tip daily, and you’ll see more feathery lengths, healthier strands, and darker lashes soon enough.
Grande GrandeLASH-MD Lash Enhancing Serum will retail for S$58 (1ml) and S$109 (2ml) in stores at Sephora.
You’ll finally get to whiff the luscious scents of Hush Candle’s fragrances before making your purchase at Sephora stores.
A local, women-led fragrance boutique, Hush Candle handcrafts all its products in small batches to ensure the best-quality aromas envelop your senses when you uncap them at home.
Look forward to essential oil candles, room sprays, roll-ons, and blends that’ll surely transport you into relaxing new smell scapes, allowing you a brief moment of calm escape from the hecticness of life.
Hush Candle Lavender Essential Oil Candle
Known to soothe and lull to sweet dreams, robust lavender is the scent that stars in Hush Candle’s Lavender Essential Oil Candle. Burn this best-seller before you slip into your sheets, and you’ll drift off easily into a sound slumber.
Hush Candle Lavender Essential Oil Candle will retail for S$35 in stores at Sephora.
Hush Candle Uplifting Essential Oil Roll-On
In need of a midday perk whenever you’re in the office? Toss Hush Candle’s Uplifting Essential Oil Roll-On into your bag, because its delightful blend of rosemary, bergamot, and orange essential oils is sure to refresh your senses and awaken your mind.
Besides feeling energised, you’ll also smell oh-so-delicious.
Hush Candle Uplifting Essential Oil Roll-On will retail for S$20 in stores at Sephora.
There’ll be more organic skincare options coming your way with Juice Beauty hitting the shelves at Sephora. Made with organic botanical ingredients, Juice Beauty’s skincare products are especially rich in antioxidants and vitamins to give you healthier skin, naturally.
Juice Beauty Green Apple Peel Full Strength Exfoliating Mask
The Green Apple Peel Full Strength Exfoliating Mask evens your skin tone and unclogs pores with a combination of alpha and beta hydroxy acids, as well as the brand’s patented bakuchiol.
Slather the mask over your skin for 10 minutes, and already enjoy a softer, fresher complexion.
Juice Beauty Green Apple Peel Full Strength Exfoliating Mask will retail for S$77 in stores at Sephora.
Juice Beauty Stem Cellular Anti-Wrinkle Eye Treatment
Organic botanical juices spiked with essential fatty acids and vitamins – that’s what you’ll be applying to your eye area every time you use Juice Beauty’s Stem Cellular Anti-Wrinkle Eye Treatment. Smoothening and brightening, this formula is just what you need to make your panda-eye woes go away.
Juice Beauty Stem Cellular Anti-Wrinkle Eye Treatment will retail for S$78 in-stores at Sephora.
Celebrity makeup artist Patrick Ta’s namesake brand boasts everything from seriously creamy eyeshadow palettes to plumping lip glosses to give you a glamorous glow.
Although the brand is already available on Sephora’s e-commerce store, with it in stores, you’ll be able to swatch the buttery powders and find your match-made-in-heaven products with utmost ease.
Patrick Ta Major Dimensions Rose Eyeshadow Palette
Pick up the Major Dimensions Rose Eyeshadow Palette for 10 highly-pigmented rosy powders and two lustrous creams. The assortment of warm, cool, neutral shades and matte, shimmer, and metallic finishes will let you flaunt the most stunning day-to-night looks, anytime.
Patrick Ta Major Dimensions Rose Eyeshadow Palette will retail for S$116 in-stores at Sephora.
Featured image credit: Sephora