ETUDE is back in physical stores – here’s where you can find its products
We’re pretty sure some of us shed (pink) tears when we knew that ETUDE has closed all their physical stores in February this year.
Since then, the K-beauty brand, known for its affordable products that are irresistibly adorable, has turned its focus to e-commerce platforms, such as Shopee, Lazada, and Zalora.
Just as we thought that they have abandoned physical retail, the brand surprised us with news this morning that it will now be available at selected Watsons stores, and will be offering Watsons-exclusive products too.
Starting from 11 November, ETUDE products will be available at 10 Watsons outlets islandwide. Watsons-exclusive ETUDE products include the Fixing Tint Bar (S$21.90, five shades), Soon Jung Director’s Mineral Filter Sunscreen, Soon Jung Director’s Moisture Sunscreen, 50ml (S$37.90), Power Eyelash Ampoule (S$33.90) and Face Blur (S$33.90).
Besides the exclusive products, you can also look forward to ETUDE’s bestsellers such as the Fixing Tint (S$20.90), Curl Fix Mascara (S$25.90), and Play Tone Eyes (S$41.90) eyeshadow and blush palette, and Play Color Eyes palette (S$36.90).
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ETUDE x Watsons Launch specials
From 11 November to 7 December, enjoy two ETUDE products for 20% off; Watsons members enjoy an additional 5% off.
Visit Watsons Bugis where an ETUDE activation is happening, and you’ll stand a chance to receive exclusive gifts such as the JiHyoCho Mirror, Mini ETUDE Luggage Makeup Pouch, and ETUDE Play Tone Eye Makeup Pouch, on top of the launch promotion.
ETUDE products will be available at 10 Watsons outlets from 11 November onwards. Locations include Bugis Junction, Causeway Point, Compass One, ION Orchard, JEM, NEX, Ngee Ann City, Plaza Singapura, Tampines, and Vivo City.