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Date : June 22, 2024

Chivas’ “The Winning Seat” Returns For its 5th Edition

Chivas’ “The Winning Seat” Returns For its 5th Edition
Chivas’ “The Winning Seat” Returns For its 5th Edition
Chivas’ “The Winning Seat” Returns For its 5th Edition

After four successful runs of “The Winning Seat”, Chivas is ready to welcome players into its virtual clubhouse “Every Bottle Wins” once again in this fifth edition. The campaign, which has since opened, will continue until 12 March 2023. Apart from newly revamped digital social club, new features and programmes have also been added like an in-universe currency, a budding programme and a gachapon game by Tezarekt.

Uniting under the banner of Regal F.C., members of the club will be entitled to discounts on Chivas Collections, priority access to competition and exclusive invitations to events. Aside from these perks, members exploring the virtual land can stand to win vouchers, unique merchandise and limited-edition bottles.


For those who have participated in the past editions, they will be familiar with the “Every Bottle Wins” mechanic and each Chivas bottle purchased comes with a unique code that can be used to enter The Winning Seat website with fresh prizes to be won under a new reward system. Members can look forward to winning prizes totalling up to S$45,000 over the 13 weeks and 79,500 instant prizes, which is the largest giveaway in Chivas’ history.

As part of Chivas’ venture into the virtual world, the in-universe currency “Regal Points” are used to exchange for a spin at the Tezarekt gachapon game. Prizes like a bottle of Chivas 12 as well as a special edition of Chivas x Tezerekt NFT are up for grabs.

Old Trafford Trip for 2

Besides the staggering prize pool, Chivas is also debuting its first mentoring programme. Keeping in line with the ethos, “I Rise, We Rise”, Regal F.C.’s Budding Programme aims to be an incubator where the next generation of creatives can be fostered after the 8-week programme. Spearheaded by industry leaders and hustlers who have made a name for themselves: Jackson Aw, founder of Might Jaxx, See Min Ng, founder of Henndrawn and Tobayo, urban visual artist.

These mentors will impart wisdom and guidance to participants selected through an open call. Towards the end of the programme, a large-scale creative project that the mentees have pitched will be subjected to the public’s vote. The winner will then launch their project together with their mentor. Those who are interested can apply for a spot here.

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