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Video: Ethan Newton, his style and the evolution of Bryceland’s

Video: Ethan Newton, his style and the evolution of Bryceland’s

Video: Ethan Newton, his style and the evolution of Bryceland’s

Monday, November 14th 2022

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It’s easy to forget that when Bryceland’s first started, the idea was just to do tailoring. Six and half years later, on the eve of opening his third shop in London, Ethan Newton reflects with me on how far he and the brand have come.

Hear how he thinks the menswear movement has matured in the past 10 years, and relaxed along the way. Hear also why he would consider making more street wear, or technical clothing. And what he wears on a first date.

In all seriousness, this interview in front of an audience of PS readers and Bryceland’s customers was a real joy. There’s fun in there, but some deadly serious points about how clothes should be treated and consumed too. I hope you like it.



This series of talks began with a discussion with Tony Sylvester – with some particularly interesting points on subcultures – of which you can see the film here.

The next one is with the legend that is Edward Sexton, on Monday December 12th, also at Mortimer House. Please do come along, the 50+ people at the last one really added to the atmosphere and enjoyment.

I am wearing my charcoal flannel suit from Vestrucci, with a grey brushed-cotton shirt from Simone Abbarchi, and black Cleverley bespoke oxfords

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