Breaking News.
Date : June 20, 2024
the ordinary colours discontinued

The Ordinary will discontinue their foundations and concealers – find out when

Say goodbye to The Ordinary’s concealers and foundations.

The Ordinary foundations used to be one of the most raved about products by the beauty community and at its peak, there was a waitlist of 25,000 for it.

Later, the brand launched its concealer collection, which received a lot of praises too.

This was why it came as a shock when The Ordinary announced a few days ago that they will discontinuing their Colours series,  which includes the brand’s makeup products, aside from their primers.

the ordinary colours discontinued

Photo source: @christxiee/TikTok and @bexcxmpbell/TikTok

The Ordinary’s Colours collection has been loved by fans who consider the products great, budget-friendly options. Many past-users have commented that this line provides the perfect colour match for lots of skin tones and has a formula that feels extremely comfortable.

However, in The Ordinary’s official statement, they commented that, “Despite many people loving the formulas, we didn’t manage to reach enough of you with our Colours range and the products have not been profitable since their launch.”

Therefore, the following decisions were made:

  • Concealers to be discontinued by 30 January 2023
  • Serum Foundation and Coverage Foundation to be discontinued by June 2023
  • Both foundations and concealers are no longer available in stores and can only be purchased at theordinary.com and other retail sites while stocks last.
the ordinary colours discontinued 2

Photo source: @glowwithava/TikTok and @thatsotee/TikTok

Many fans of the line have already expressed their disappointment on its departure but are grateful for the transparency The Ordinary has displayed regarding this decision.

So if you need to stock up on your favourite products from the Colours collection or if you’ve always wanted to try them out, you’ll have to do it now before it’s too late.

Where to stock up

the ordinary colours discontinued 3

Photo source: @hagerhanawy/TikTok

Here are websites where you can still get your hands on the products:

If you’re looking for an alternative to replace your The Ordinary products once you eventually run out, here are some products we recommend you to explore.

Alternative products to The Ordinary foundation and concealer

innisfree My Foundation 2.5

innisfree My Foundation 2.5

Lightweight and comfortable, this foundation is a great alternative for the soon-to-be discontinued The Ordinary foundations.

The customisable foundation allows you to not just choose a colour that matches you but also the kind of finish you prefer, starting from a matte finish at level 1 to a sheer and dewy one at level 3.

innisfree My Foundation 2.5 retails for S$32, available at innisfree.

FENTY BEAUTY Eaze Drop Blurring Skin Tint Foundation

FENTY BEAUTY Eaze Drop Blurring Skin Tint Foundation

A skin tint that provides you with a high level of comfort, this is similar to The Ordinary’s foundation in that your blemishes and pores will be blurred out upon application so you’ll get a flattering “filtered” look.

FENTY BEAUTY Eaze Drop Blurring Skin Tint Foundation retails for S$53, available at Sephora.

Maybelline Instant Age Rewind Concealer

Maybelline Instant Age Rewind Concealer

Both The Ordinary Colours Concealer and the Maybelline Instant Age Rewind Concealer have formulas that are able to reduce the appearance of fine lines while smoothening everything out.

This alternative also has a long-lasting formula that will comfortably stay on your skin throughout the day.

Maybelline Instant Age Rewind Concealer retails for S$20.90, available at Watsons and other leading drugstores and supermarkets.

Featured image credit: @glowwithava/TikTok, @hagerhanawy/TikTok, and @theordinary/Instagram

Leave a Reply