According to Costco Wholesale, the price of the hot dog and Coke combo will remain at $1.50. The big box store has pledged to keep that specific snack under $2 even if price increases have been occurring for several goods.
Richard Galanti, the CFO of Costco, stated during a presentation on the company’s fourth-quarter financial results on Thursday that they are not attempting to make up for any possible gaps created by the low-cost meal.
He stated on the call, “We really don’t look at it that way,” according to MarketWatch. Galanti said that other divisions of the company, such as the gas and travel division, were performing well enough to enable them to “be more aggressive” in other divisions of the shop.
Or, as you suggested, keep the soda and hot dog prices the same for an indefinite period of time, he said.
MarketWatch determined that the hot dog combo would cost $4.11 now if inflation were to be taken into account. However, maintaining it at the $1.50 price point is an important aspect of the brand’s culture and heritage.
CEO Craig Jelinek responded categorically to the question of whether he would increase the cost of the popular food court dish in a July interview with CNBC: “No.”
Jelinek talked about the dogs back in April 2018 at the Issaquah Chamber of Commerce in Washington, which is home to Costco’s corporate office.
“We can’t sell this hot dog for $1.50, I once told Jim Sinegal, the co-founder of Costco. We are becoming obsolete. And he threatened to murder you if you raised the effing hot dog. Find a solution,” “According to 425 Business, Jelinek remarked.
“We came to the conclusion that we could create our own Kirkland Signature hot dog production facility (in Los Angeles). Our hot dog company has grown so substantially that we’ve built a second facility in Chicago “Jlinek clarified. “By having the self-control to tell someone, “You won’t be able to raise your price. We seized control of the situation and began producing our own hot dogs. We maintain it at $1.50 in order to provide a reasonable return.”
Costco is popular nationwide, with 583 stores in 48 states. Although the business updated its membership requirements in 2020, customers must now have a Costco card to enjoy the food court.
Galanti stated that they do not intend to increase the $60 starting membership cost.